Digital Marketing Vs Yellow Pages Advertising

Where’s Your Yellow Pages?

True Story – A few days ago I was visiting a local cleaning company to advise them on some search engine optimization for their website.

As I discussed some tips with them I was talking about the use of online directories for SEO and owning a brand search*,  when they mentioned that they were currently paying £25 per month (£300 per year) for a tiny Yellow Pages advert about a 1/4 of the size of a business card and we’re only getting a call or two per year… Not from the physical yellow pages book, instead those calls were generated from the online side of the yell directory (which is free to list a basic profile).

So a free inclusion into the online directory would bring the in the same number of leads but save them the £300 per year for the physical directory advert.

I thought it would be interesting to show them what else they could get for their money if they ditched the yellow pages book listing and spent that money (and a little time) on some digital marketing for their business instead.

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