There are close to a billion, (that’s billion, with a B) Facebook users to date, and more and more people are signing up for an account every day.
Twitter is being used by even traditional media companies to deliver the freshest, most recent news updates in 140 characters or less.
YouTube videos are getting views by the millions, and more content is being uploaded by the minute than can be watched in 48 hours.
LinkedIn is growing to become a leading network of professionals and entrepreneurs who wish to get their names out in the market.
With the proliferation and pervasiveness of various handheld devices such as smartphones and tablet computers, people are no longer ‘going online’ they are always online! Connected 24/7 to the Internet. As a result, the Internet is where most people go to research businesses, to ask questions, to praise or to complain.
Social Media Alert! – There’s a new kid on the block – Pinterest is here and gaining followers fast. It may surprise you to know that at the time of writing, Pinterest is the 3rd largest social network in the world with Facebook and Twitter being 1st and 2nd respectively.
To say that Pinterest has snuck in under the radar of most people is an understatement, Google+ developers must be crying into their beer right now as the newest newcomer to the scene leap frogs them to a place on the podium. It looks like Pinterest is going to be the biggest thing in social media since… Well, the last big thing.
So what is Pinterest and is it worth our digital marketing time to get involved in yet another social media land grab?
So you have a Facebook page and Twitter account set up for your business and you are (or should be) posting interesting and relevant content related to your industry regularly to engage your fans or followers. But staying active on both networks can start to become a drain on your available marketing time, especially if like many others you get drawn into a rabbit warren of friends and family members photos, tweets, status updates and comments every time you log in.
One way to save time but still appear to be active on both networks is to connect your accounts together, either Facebook to Twitter or vice-versa, so that you only need to post once on one social network but the same content is posted to the other network(s) automatically.
Digital marketing is the use of new Internet technology such as social networks, blogs, podcasts, video sharing sites and other digital media to reach new prospects, get them pre-interested, pre-motivated and pre-qualified to do business with you.