Posts Tagged ‘Outsourcing’
Digital Marketing Vs Yellow Pages Advertising
Where’s Your Yellow Pages?
True Story – A few days ago I was visiting a local cleaning company to advise them on some search engine optimization for their website.
As I discussed some tips with them I was talking about the use of online directories for SEO and owning a brand search*, when they mentioned that they were currently paying £25 per month (£300 per year) for a tiny Yellow Pages advert about a 1/4 of the size of a business card and we’re only getting a call or two per year… Not from the physical yellow pages book, instead those calls were generated from the online side of the yell directory (which is free to list a basic profile).
So a free inclusion into the online directory would bring the in the same number of leads but save them the £300 per year for the physical directory advert.
I thought it would be interesting to show them what else they could get for their money if they ditched the yellow pages book listing and spent that money (and a little time) on some digital marketing for their business instead.
Blogging For Business
Why Your Business Needs To Be Blogging
You may have heard stories of teenagers making a shed load of money from a blog and retiring at 19 to travel the world, or of new Mums starting blogs in their spare time to share parental advice who then go on to land guest spots on prime time TV shows and feature in popular magazines. But what you don’t hear about is the millions of small business owners across the globe who are currently using the Internet to market their business, service or trade online, gain more traffic, secure more leads and engage with current customers.
In this modern age every business not only needs to be online with a website, but they need to be consistently adding interesting and relevant content to that site on a regular basis, which is also known as blogging.