Posts Tagged ‘Facebook’
Digital Marketing Vs Yellow Pages Advertising
Where’s Your Yellow Pages?
True Story – A few days ago I was visiting a local cleaning company to advise them on some search engine optimization for their website.
As I discussed some tips with them I was talking about the use of online directories for SEO and owning a brand search*, when they mentioned that they were currently paying £25 per month (£300 per year) for a tiny Yellow Pages advert about a 1/4 of the size of a business card and we’re only getting a call or two per year… Not from the physical yellow pages book, instead those calls were generated from the online side of the yell directory (which is free to list a basic profile).
So a free inclusion into the online directory would bring the in the same number of leads but save them the £300 per year for the physical directory advert.
I thought it would be interesting to show them what else they could get for their money if they ditched the yellow pages book listing and spent that money (and a little time) on some digital marketing for their business instead.
Continue reading “Digital Marketing Vs Yellow Pages Advertising” »
Connecting Social Media Accounts
Facebook to Twitter Or Twitter to Facebook
Post Once, Post Everywhere.
So you have a Facebook page and Twitter account set up for your business and you are (or should be) posting interesting and relevant content related to your industry regularly to engage your fans or followers. But staying active on both networks can start to become a drain on your available marketing time, especially if like many others you get drawn into a rabbit warren of friends and family members photos, tweets, status updates and comments every time you log in.
One way to save time but still appear to be active on both networks is to connect your accounts together, either Facebook to Twitter or vice-versa, so that you only need to post once on one social network but the same content is posted to the other network(s) automatically.
Continue reading “Connecting Social Media Accounts | Auto-Post To Facebook & Twitter” »
