Connecting Social Media Accounts
Facebook to Twitter Or Twitter to Facebook
Stop right there!
This social media tutorial is a little bit out of date. But don’t worry because there is an updated guide for this topic here http://www.digitalmarketinghq.com/social-media/updated-auto-post-facebook-twitter/
You still want to read the old stuff?
OK, keep reading..
Post Once, Post Everywhere.
So you have a Facebook page and Twitter account set up for your business and you are (or should be) posting interesting and relevant content related to your industry regularly to engage your fans or followers. But staying active on both networks can start to become a drain on your available marketing time, especially if like many others you get drawn into a rabbit warren of friends and family members photos, tweets, status updates and comments every time you log in.
One way to save time but still appear to be active on both networks is to connect your accounts together, either Facebook to Twitter or vice-versa, so that you only need to post once on one social network but the same content is posted to the other network(s) automatically.
There are several ways to set up auto-posting between social networks. There are tools that can auto-post between Facebook and Twitter as well as other networks, one such tool is called IFTTT and you can read more about it here.
But both Facebook and Twitter now have options to auto-post tweets/status updates to each other, and its just a case of flicking the right switches. Whether you connect Twitter to post on Facebook or Facebook to post to Twitter is up to you, it really depends on which network you prefer (or is less of a time drain for you) to be on.
How To Connect Facebook To Auto Post To Twitter
At the time of writing Facebook is actively encouraging you to auto-post your content to Twitter, at the top of your welcome screen (under the search bar) may be the message…
“Link your page to your Twitter account. You can now export your Facebook page updates to Twitter. Click here to enable this feature.”
If you do see that message once you have logged in to facebook then go ahead and click the link. If you dont see the message then open a new browser window and paste in the following url – http://www.facebook.com/twitter/
Click ‘link my profile to Twitter’
If you have been posting as your page you will get a message saying “To access this page, you’ll need to switch from using Facebook as your page to using Facebook as yourself.” So click to go back to using FB as your name.
(Don’t worry we can set up some options later so only your page will be linked to Twitter and not your personal profile updates – unless you want them to be)
Click “link my profile to twitter” and authorize FB to use Twitter by entering your log in details.
You will then see the following page. You want to un-check all of the boxes next to your name and click ‘save changes’.
Click the button ‘Link to Twitter’ next to the page you want to connect.
You will have to authorize Twitter again but you shouldn’t need to re-enter your details as you are already logged in.
You will now have another series of check boxes to tell Facebook which types of content you want to auto-post. Its up to you, but the minimum you want to include is status updates (I leave all the boxes checked to share all content) – hit save changes.
Return to using Facebook as your page. You can do this by clicking the little down arrow at the top right of the screen next to ‘home’ you will see an option to ‘use Facebook as …’ Click the button next to your page and you will now be posting to FB as your business page.
Anything you post as your page will only be visible on Facebook to those who have ‘liked’ your page (aka ‘fans’) and anything you post whilst in this mode will now automatically post to your Twitter stream until you disable the service.
A note about content – Twitter only allows 140 characters per post – Facebook allows considerably more (up to 60,000 characters at the time of writing). Luckily though, if you post something larger than 140 characters to Facebook, Twitter will abbreviate it and link back to the full post on FB.
Ensure you start your posts with something relevant to the main content so that your Twitter followers are enticed to click the link over to Facebook to read more.
How To Connect Twitter To Auto Post To Facebook
Connecting Twitter to Facebook is a little more straight forward than the opposite method, one draw back however is that the Facebook version of your Tweet will contain a byline underneath the post displaying ‘sent via Twitter’.
This may or may not influence your FB fans, you may get less engagement. But my guess is most people wont give it a second thought.
So lets get stuck in…
Log in to Twitter and click the small arrow next to the profile silhouette. Then click ‘settings’.
Then select ‘profile’ and at the very bottom under your bio etc, you will see a button labeled ‘Post your tweets to Facebook’ hit that to sign in and authorize.
Once connected you will be given some options. Un-check the box next to profile and check the box next to page, select your FB page from the list.
A window from Facebook will now pop up, Click ‘Allow’, then click save on your profile and its done!
Now everything you tweet will automatically post to your Facebook page – Sorted!
This tutorial was brought to you by Digital Marketing HQ. If you have any problems, questions or suggestions please leave a comment below this post and I will do my best to help.