Quick and Easy Videos for your Website and Youtube
As discussed in previous posts, having a video on your website is fast becoming the new ‘must have’ thing.
Video’s add credibility, keep website visitors engaged for longer and by syndicating your video to social and video sharing sites, build links and increase traffic.
Having a video on your site is also great for search engine visibility, have you noticed how Google often returns video results for search terms above websites?
The problem is, making videos is expensive right? You need a bunch of gear don’t you? - Nope.
- Creating a business video doesn’t need to be complicated, or expensive.
- You don’t need to put your face on camera if you don’t want to.
- It need not cost any money.
You can make easy yet informative videos for your business website with nothing more than some good quality photos relating to your business, some free software you probably already have on your computer and an hour or two of your time.
After following this tutorial you will have a nice showcase video for your business which can be placed on your website, your YouTube channel and other video sharing sites.
You will be able to:
- Create a slideshow video.
- Add text and audio if required.
- Create a YouTube channel & upload your video.
- Embed the video in to a page on your website.
If your computer is using a Microsoft windows operating system such as Windows XP/Vista/7/8, then you wont need to buy any expensive software for this digital marketing tutorial. The free program we will be using is Windows Movie Maker. (I’m not a mac guy – yet – but there may also be a free equivalent for Apple users out there).
To check if you do indeed have this software on your PC just click the ‘Start’ button, select ‘All Programs’ and look for ‘Windows Movie Maker’, open it up and it should look something like the screenshot on the left.
If you don’t have Movie Maker installed for some reason you can download it here from Microsoft.
Ready To Make Your Business Video?
1. Gather some photos for your slideshow.
These could be examples of your workmanship, jobs you have completed, before and after shots, portraights or group photos of your team, your products or even some stock photo’s relating to your business.
Put a copy of these pictures into a new file – call it something memorable for future reference like ‘my video photos’ or similar.
I’m using some screenshot’s from my websites for small business portfolio to demonstrate.
2. Open up Windows Movie Maker.
In Movie Maker you can see on the left hand side a menu called ‘Tasks’.
Under the Import label, click ‘Pictures’. Locate the file with your pictures in, select the ones you want and click ‘open’ to import them.
Then drag each photo to a new frame at the bottom of the screen, you can rearrange the photos in this storyboard by clicking on them and dragging them about, so don’t worry about getting the order perfect just yet.
Now if you click play, you will see the storyboard play through and each picture will display in the video box. Nice little portfolio video!
But we can now get a bit fancy by adding…
3. Effects / Transitions / Title /Audio
To add nifty sweeps, swipes, fades, flips etc, you need to click on transitions in the left side menu, just drag the transition you want to use into the little box between slides.
From the menu you can also add a title and credits to your video, import an audio track or record a narration as it plays. This is where you can make the most of your creativite streak, have fun and experiment.
Tip: To line up audio tracks or to tweak the length a picture stays in the frame, you can adjust things in timeline view. Just click where it says storyboard and click on timeline.
4. Export an AVI file.
So in Windows Movie Maker click on ‘file’ then click ‘Publish Movie’, a box will pop up asking where you want to publish the movie, click ‘This Computer’.
Give it a name and save the file somewhere where you will be able to find it easily (like your desktop).
Select ‘Best Quality’ and publish.
Now we have an AVI file you can upload the video to YouTube.
Tip: Save the project too, by clicking ‘File’ ‘Save As’. Then you will be able to reopen the project to edit elements later if you need to.
5. Upload to YouTube & Embed on Website
If you don’t have a YouTube account yet, you can sign in using your Gmail account if you have one, or sign up for free if you don’t.
Fill out your YouTube profile page because you want viewers who find you via YouTube search to visit your website and you should also go through the account verification process as this will enable you to upload longer videos to your channel and place links in your video descriptions.
In your YouTube dashboard click ‘Upload’ and select the video from your hard drive. While its processing make sure you fill in the description box. Take a look at the advanced settings if you want to customize privacy settings and other bits. (Just don’t disable the embed option).
Now you need to grab embed code, this is what is used to display the video on your website.
Click ‘Share’ and then ‘Embed’, you can choose from a few size options here, select the size you want and copy the code in the box.
Now you just need to paste that code into the HTML of your website page or blog post. If you want to share the video on social media sites then you need only to copy the YouTube URL and paste that into your status update etc.
Here is the video I made whilst writing this guide
You have just completed another easy marketing project from Digital Marketing HQ, if you got great value from this tutorial, please share it with others.