Video Marketing for Your Business
Thinking of using YouTube or a similar video platform to give your up-and-coming business that much-needed pizzazz? You’re on the right track.
No matter the size of your company, it’s always important to engage in an innovative and effective marketing strategy. The big players have bottomless coffers from which to draw money for advertising, PR campaigns, social media marketing, and other strategies.
But even if you’re only just starting to build a name for your brand, you can still make use of less cash-intensive tactics to market yourself.
Video services like YouTube are a popular and affordable means of reaching out to your target customers and an opportunity to build trust in your services and products.
You can be a hard-seller and go all out in pushing your wares, or you can be a little more subtle in building your credibility and your brand.
The more senses you engage in your marketing campaign, the more impact it can have on your customers. While Twitter tweets and Facebook posts are all good, you still want to draw customers in with audio-video presentations that can really show off the best attributes of your product.
YouTube, Vimeo, and other similar platforms are not just for posting videos of your latest summer getaway. These can be a powerful means for you to make a sale with your target customer.
Here are some of the ways you can use video to promote your business, and some tips to help you get the most from your video marketing strategy:
Take Action, Create A Video Today
1. Post Customer Video Testimonials.
If you meet a happy customer face to face, ask if they would just say how happy they are on a short video. If they agree, pull out your iPhone and just ask them what they liked most about your product or service. (If they say no, don’t be too pushy. Some people will hate being on camera – others will jump at the chance)
2. Film Your Product In Action.
Show that it works just the way you say it would—be it a vacuum cleaner, a laundry detergent, or a blue armed widget. This builds trust and cuts down on the amount of pre sale questions you may receive.
3. Make A Short How-To Video.
Show how to go about using your product, how it’s boxed or explain any set up that may be involved. If you offer a service then explain how you work.
4. Tell The Story.
Tell viewers the story of how your company came to be and the problems you had to contend with in setting up the business.
5. Make A Comparison Video.
Make a video comparing your product to a competitor’s. While you are obviously biased, try to be objective and honest in making your comparisons.
6. Link Out.
By linking and sharing other useful videos or channels in your industry you become the authority. You don’t need to link to competitors, but related videos could be useful in swaying a customer to your offerings.
7. Interview Experts.
If you can’t think of your own content to create then you can finds some other experts in your field to interview. Stay at the top of your industry and educate your customers about the latest developments.
8. Company Events.
Post video of past company events to stir up interest in new ones.
Link up your YouTube account to your company website, Google Places page and social networking profiles to maximise your reach.
10. Optimize For Search.
Taking the time to add Tags and keywords when uploading videos to YouTube is essential to help get your videos found quickly and frequently.
11. Review Your Stats.
Your video analytics to monitor video traffic and activity on your channel.
12. Respond Quickly.
If you allow comments on your YouTube channel (you may not want to) make sure you respond quickly and politely to any relevant comments.
13. Run A Contest.
Posting contests with prizes is a great viral marketing strategy. Give away a free product for one lucky reviewer and watch your testimonials jump.
14. Make Extra Money.
With a popular channel it’s possible to make some change on the side by partnering with Google on video advert placements.
15. Display Your Brand.
Make sure your company logo and details are featured prominently on your channel and watermark your videos to build your brand image.
All you need to get things done now is a decent camera and a little creativity. Have fun with your video presentation and you just might become the next YouTube sensation.
Further Reading: If you want to create quick and easy videos with just a few pictures and free software check out this tutorial.