Archive for the ‘Search Engine Optimization’ Category
Boost your Business through Video Marketing
Thinking of using YouTube or a similar video platform to give your up-and-coming business that much-needed pizzazz? You’re on the right track.
No matter the size of your company, it’s always important to engage in an innovative and effective marketing strategy. The big players have bottomless coffers from which to draw money for advertising, PR campaigns, social media marketing, and other strategies. But even if you’re only just starting to build a name for your brand, you can still make use of less cash-intensive tactics to market yourself.
Video services like YouTube are a popular and affordable means of reaching out to your target customers and an opportunity to build trust in your services and products. You can be a hard-seller and go all out in pushing your wares, or you can be a little more subtle in building your credibility and your brand.
Continue reading “15 Ways to Boost your Business through Video Marketing” »
Are you Missing Out on the Benefits of
Local Search?
A Guide to Google Places
Local Search has been incorporated into the results of Google and Bing for some time now as a method of segmenting search results for users looking for a business based on its location.
The aim of local search is to provide a search user with a selection of businesses near-by without the need to visit many different websites to find the locations or get contact information.
I still find that some business owners have not claimed their listing, and some that have at least put their business on the map have not filled out their profile or business details enough to have a chance against their competitors.
Continue reading “Local Search – A Guide to Google Places” »
Over Optimized / Un-Natural Links.
Google Is On To You!
There is a storm coming.
Many of the forums I am active on have seen a huge increase in posts from members regarding the dreaded ‘un-natural links’ email from google.
Website owners have been receiving a message from Google in Webmaster tools or by email stating that they have discovered un-natural links pointing to your website, and that the site has either been de-indexed or penalised until you have ‘cleaned’ up the mess you made of the internet. (Remove the un-natural links).
As you can imagine this can be devastating for a small business website that gets a large share of its traffic from Google, not to mention the valuable time wasted trying to find these links and attempting to get webmasters to remove them.
If you are successful in sorting out that mess you need to follow it up with an apologetic email to google with proof that you have tried to clean up the mess before they will re-index your site. Continue reading “Over Optimized, Un-Natural Links. Google Is On To You!” »
The Basics of SEO – Lesson 1
What’s The Difference Between On Page SEO and Off Page SEO?
What Is SEO?
OK, lets get the definition out of the way first (as we are covering the basics today) SEO stands for Search Engine Optimization, it is the practise of optimizing your website in various ways to get a higher placement in search results for terms related to the topic of your site.
For example: Your site may be at number 15 in Google for the keyword (or key-phrase) “French Polisher in Kingston”, you would ‘do’ some SEO in order to move it up to a better place (the ultimate target being position 1) in Google for the same phrase.
Search engines use what is known as an algorithm to compare every site on the Internet. A software program known as a spider, crawler, bot or google bot visits each website to assess the content on the pages. It uses this information along with other factors to compare and rank similar sites so that the search engine can provide the most relevant results for a user for any given search term.
There are two main elements to SEO, On-Page SEO and Off-Page SEO...
Continue reading “Beginners Guide to SEO | The Basics of Search Engine Optimization” »
5 Lies You Might Hear From An Un-Ethical SEO Company.
How To Spot a Rip Off SEO Company.
As you get deeper into marketing your business digitally on the Internet, you will start to attract some attention from certain companies who either cold call or email to pitch you their Search Engine Optimization services with a promise to get your website ranked higher in search results.
SEO is a legitimate industry, with many reputable and ethical providers doing great things for their clients. But it is important for you to make an informed choice when you invest in this kind of service, because unfortunately there are some unethical providers out there who are just after a quick buck from unsuspecting business owners seeking shortcuts.
Continue reading “5 Lies a Cold Calling SEO Company May Tell You.” »
