Archive for the ‘Digital Marketing Projects’ Category
Boost your Business through Video Marketing
Thinking of using YouTube or a similar video platform to give your up-and-coming business that much-needed pizzazz? You’re on the right track.
No matter the size of your company, it’s always important to engage in an innovative and effective marketing strategy. The big players have bottomless coffers from which to draw money for advertising, PR campaigns, social media marketing, and other strategies. But even if you’re only just starting to build a name for your brand, you can still make use of less cash-intensive tactics to market yourself.
Video services like YouTube are a popular and affordable means of reaching out to your target customers and an opportunity to build trust in your services and products. You can be a hard-seller and go all out in pushing your wares, or you can be a little more subtle in building your credibility and your brand.
Digital Marketing Vs Yellow Pages Advertising
Where’s Your Yellow Pages?
True Story – A few days ago I was visiting a local cleaning company to advise them on some search engine optimization for their website.
As I discussed some tips with them I was talking about the use of online directories for SEO and owning a brand search*, when they mentioned that they were currently paying £25 per month (£300 per year) for a tiny Yellow Pages advert about a 1/4 of the size of a business card and we’re only getting a call or two per year… Not from the physical yellow pages book, instead those calls were generated from the online side of the yell directory (which is free to list a basic profile).
So a free inclusion into the online directory would bring the in the same number of leads but save them the £300 per year for the physical directory advert.
I thought it would be interesting to show them what else they could get for their money if they ditched the yellow pages book listing and spent that money (and a little time) on some digital marketing for their business instead.
3 Free Digital Marketing Projects You Can Do Right Now!
(Even If You Don’t Have A Website)
Even if you haven’t got your own website yet there are many ways to use the Internet to promote your business digitally, and many of them are totally FREE.
Although we recommend every business absolutely needs a website with its own domain name and branding, you can still get your name out there online and bring in more customers by implementing these three marketing initiatives.
If you do have your own website then that’s even better, because most of the places we will be visiting will have somewhere to leave a link back to your domain. Which is great for your search rankings.