Digital Marketing Blog

setting up a newsletter

How to: Set Up an Email Opt-in Form on Your Website

Start building your subscriber list today using this guide and some free tools. Set Up an Email Opt-in Form on Your Website If you don’t yet have an email capture box (aka email opt-in form) on your website and building a list of email subscribers it’s easily one of the biggest and easiest improvements you […]

customer service via social media

First Class Customer Service with Social Networking

Customer Service 2.0 There are over a billion, (that’s billion, with a B) Facebook users to date, and more and more people are signing up for an account every day. Twitter is being used by even traditional media companies to deliver the freshest, most recent news updates in 140 characters or less. YouTube videos are getting […]

video marketing

15 Ways to Boost your Business through Video Marketing

Video Marketing for Your Business Thinking of using YouTube or a similar video platform to give your up-and-coming business that much-needed pizzazz? You’re on the right track. No matter the size of your company, it’s always important to engage in an innovative and effective marketing strategy. The big players have bottomless coffers from which to […]

Google Places/Local Optimization

Local Search – A Guide to Google Places

Are you Missing Out on the Benefits of Local Search? A Guide to Google Places   Local Search has been incorporated into the results of Google and Bing for some time now as a method of segmenting search results for users looking for a business based on its location. The aim of local search is […]

digital marketing vs yellow pages

Digital Marketing Vs Yellow Pages Advertising

Digital Marketing Vs Yellow Pages Advertising Where’s Your Yellow Pages? True Story – A few days ago I was visiting a local cleaning company to advise them on some search engine optimization for their website. As I discussed some tips with them I was talking about the use of online directories for SEO and owning […]

What is Pinterest?

Pinterest For Business – What Is Pinterest?

Pinterest For Business What is Pinterest? Social Media Alert! – There’s a new kid on the block – Pinterest is here and gaining followers fast. It may surprise you to know that at the time of writing, Pinterest is the 3rd largest social network in the world with Facebook and Twitter being 1st and 2nd […]

small business podcasts

The Best Marketing Podcasts For Small Business Owners

The Best Marketing Podcasts for Small Business Owners Just a quick scan through the iTunes store reveals literally hundreds of business/marketing podcasts available to download, for free, straight to your iPod or Mp3 player. There truly is a fountain of marketing knowledge out there for the listening, but with so much choice and so little […]

google slap

Over Optimized, Un-Natural Links. Google Is On To You!

Over Optimized / Un-Natural Links. Google Is On To You! There is a storm coming. Many of the forums I am active on have seen a huge increase in posts from members regarding the dreaded ‘un-natural links’ email from google. Website owners have been receiving a message from Google in Webmaster tools or by email […]

SEO Basics - on and off page SEO

Beginners Guide to SEO | Basic On and Off Page Search Engine Optimization

The Basics of SEO – Lesson 1 What’s The Difference Between On Page SEO and Off Page SEO? What Is SEO? OK,  lets get the definition out of the way first (as we are covering the basics today) SEO stands for Search Engine Optimization, it is the practise of optimizing your website in various ways […]

Content Marketing - Ideas

Blogging for Business – 12 Ideas To Help You Consistently Create Content

Blogging For Business 12 Ideas To Help You Consistently Create Content You’ve Got A Blog! Now what do you write about? After setting up a blog for your business you may now be faced with a new challenge, the initial burst of creativity and spontaneous article writing dies down and you begin to struggle for new […]