Digital Marketing HQ

Digital Marketing HQ

Smarter Marketing For Small Business

For the entrepreneur wanting to take advantage of digital marketing systems in business, the endless amount of tools at your disposal can be daunting.

Do you need to blog or will a static website do? do you need to be on Twitter or Facebook? … or Google plus? .. or all of them? How do you ‘do’ a podcast? and where the hell do you find the time for all this?

Here at the Digital Marketing HQ you will find guides and tutorials to help you set up, streamline and automate your marketing efforts to transform your business in a low cost, low effort, fun, trackable and measurable way.

We will explain new media marketing methods, show you how to make them work for your small business and how to automate the whole process as much as possible so that you work smarter, not harder.

Many small businesses are falling behind with the times, it’s a new world out there and its changing every day. Mobile Internet usage is soaring, smart phones are everywhere, Facebook has more active users than most countries have citizens and the Internet is embedded in everything from cars to coffee shops to televisions. Digital marketing is not the future, it’s the present!

For a highly local business, traditional advertising may still be necessary but most online marketing can be done for a fraction of the price of say, a yellow pages advert and you will see a much greater return on your investment. With a little imagination any business can make use of these new digital tools to increase sales, leads or bookings.

If you can master just a few of the techniques and ideas we will be discussing here then you will be miles ahead of most of the small businesses in your area. You will be able to crush your local competition, secure your financial future and hopefully have fun whilst working less.

Whether you are self employed, a business owner or a franchisee you can utilise the Internet and the wonderful tools it provides to market your business for very little cost if you do it yourself. Or for those with a marketing budget but no time, a range of done for you service packages is also available from DigitalMarketingHQ. 

Digital Marketing = Smarter Marketing

What Is Digital Marketing?

First lets properly define marketing:

Marketing is best defined as a group of systems that automatically deliver prospective customers who are pre-interested, pre-motivated and pre-qualified to do business with you.

Marketing is not the same as selling.

Selling is what you do when you are face to face with, or on the phone to a prospective customer. If your marketing is set up and has done its job correctly then you wont have to do much, if any, ‘selling’ when you get a one on one with the prospect.

So…

Digital marketing is the use of new Internet technology such as social networks, blogs, podcasts, video sharing sites and other digital media to reach those new prospects, get them pre- interested, motivated, qualified and bring them to you on auto pilot in a predictable, dependable and measurable way.